Under the slogan #SOMOSCURIOSOS and with the great novelty of two editions this 2017, the fair is installed as the ideal space to show the Argentine design. Bio design, jewelry made with soap, yoga clothing, entrepreneurial Argentines that grow the design community.
As it happened in March, the fair had its traditional categories of Gift, Crafts, Trends, Deco, Kids, Body, Gourmet, Capsules, Ligthing and the participation of stands with the provinces of Corrientes, Santiago del Estero, Chubut, Jujuy and Tucumán.
“The idea was to offer two opportunities for designers. The vast majority have showrooms, have no shop on the street, or sell online. And the contact with the public is fundamental. The public wants to touch the product, get to know it and have a feedback with the designer “, explains Marcela Molinari, content director of Puro Diseño.
Each season the layout is renewed, always contemplating the different areas of the design disciplines and putting the focus on the content that is offered to the public.
Made two editions poses a great challenge for the designers, since the public that attends the fair wants to see novelties. Something new, something different. They want to see new products.
You can not miss Puro Diseño if:
“You are curious, you know of what happens at consumption level, communication platforms and you have a young spirit. If you like the news. If you like to go to the movies, watch movies. You have to be curiosity, perhaps not so much of the product, but you have to be curious “, are the keys to take into account for Molinari.
Sustainability, social economy, look at the fair price, recycled materials and research on new materials to use.
The idea is that in 2018 two editions of Puro Diseño will be made. Everything indicates that it will be. In any case, Molinari maintains that they have to make a great annual balance.