Ana Muños and Aldana Torchia are designers. They began their work in 2015 with extensive research on the footwear industry and the number of hands through which a shoe travels throughout the manufacturing process. And after much research in 2016 they created their own brand of footwear: Acento de Autor (Accent of author in spanish).
How did the idea of creating the brand come about?
The idea arose to revalue the craftsmanship and the trade. We make classic footwear with details and accent. The idea is that all women can use them and that each one can put their imprint. They are classic but at the same time have details. All the details are ours.
Which are the basic pieces of the brand?
The lace-up shoe is our basic. It is with which we first began and now we continue repeating. We work an annual season called “Albor” and the idea is to incorporate different models. They are limited designs. We do not have a wide range of models.
In Acento de Autor they work six models per season. The next objective is to reach twelve models per season (ie per year), one for each month of the year. They usually work three colors per model.
What are the steps in the entire process of producing a pair of shoes?
The part of design is what we like a lot. We design and make the molds. It is trial and error. Making and correcting. This is how the process begins. Once we get to what we want to do, then the shoe goes through the person who cuts it, sews it, arms it, shapes it and does the packing, that is, controls everything is okay.
They are artisans who mostly work from home and have a great love for the profession. Aldana tells us about one of them, Juan. He is an artisan who is retired and does the work of sewing for love of this trade. He works from home. As all the people involved in this project, they are located in different points of Greater Buenos Aires and Capital Federal, so the shoe travels.
What materials do you work with?
They are natural materials. Top quality argentine leather. We work with comfort insoles, they are more cushioned than usual. We started with the stilettos and people always have the idea that being pointed are uncomfortable. But no. They are not uncomfortable.
They sell online but know that the experience of being able to try on the shoes is very important. Shopping for them has to do with smelling, touching and feeling. That the customer can feel the quality of the product. That is why very soon they will open in Palermo (1855 Bonpland street) a store together with Vernna (brand of clothes). Join forces to get ahead, says Aldana. Joining among designers because that’s what they need.