A few time ago I discovered a contemporary jewelry designer which name is Izabella Petrut. She lives in Vienna and designs original jewelry for people who really appreciate unique pieces, beauty and art. She doesn´t follow fashion or trends. She follows her inspiration in everywhere she find it.
When did you realize that you want to be a jewelry designer? How did you prepare your career?
I studied design at the University of Fine Arts in Cluj Napoca, Romania, and in the last year of my Bachelor University program I studied as an Erasmus exchange student at the Accademia di Belle Arti, in Macerata, in Italy. There I had my very first contact with jewelry making. Upon returning from my exchange program, I decided to study jewelry for my Master Degree, continuing at the University of Fine Arts in Cluj Napoca. I was very lucky to meet the jewelry designer David Sandu and to do an apprenticeship in his studio. This was followed by a year long specialisation at Alchimia, school of contemporary jewelry in Florence, Italy, under the tutelage of professor Ruudt Peters. After graduating in 2012, I moved to Vienna, Austria and since 2013 I am a part of the art-jewelry makers group Atelier Stossimhimmel, in Vienna, where I conduct my art practice.
In October I will commence my Doctoral Degree studies at the Fine Arts University in Vienna, starting a new adventure in the theoretical side of art jewelry and cultural studies.
Where do you get inspiration to design jewelry?
The small things, the very personal things, the private things, the secret things, the hidden things, they are all inspiring; as are reading, listening to music (lately I have been enjoying listening to piano music for ballet), and taking long walks through the city.
How do you organize and create each collection? How many collections do you design per year?
Because I make art jewelry, I am not bound to fashion and trends. My collections are tied together by a concept. Sometimes I work on a collection for a year or two, sometimes I revisit a collection after a year or more in which I haven’t worked on it, other times I work on pieces from different collections at the same time. Until now I have been blessed with the possibility to work in a very spontaneous way, on pieces that bring me great joy while making them, enjoying every second of the process. At the same time, I am disciplined in sharing the time between the studio/bench hours, research and experimentation, and administrative time in my art practice.
Which is the target of your brand?
My primary buyer consists predominantly of mature independent confident women, who usually buy the pieces for themselves, men who either like to wear or to collect art jewelry, and couples who have a shared passion for jewelry and for collecting it. They are women and men who have the courage to wear what they like, regardless of the trends and of the brands that are in fashion at the moment, and who often collect art and art jewelry and understand the value of a timeless piece of wearable art.