I love discovering new brands. And especially know how is the process of creation and who is behind. Through Trendcy– the fashion-design platform that revolutionizes how designers connect with boutiques and shoppers- I discovered Nusk This is a brand 100% made in Spain that has accompanied me on my last trip to London.
The designer, Sonia Tebé, with extensive experience in the fashion world, decided to create her own brand and express the “desire to offer fashion and fair trade products without sacrificing style and quality.” nusk is a clothing company where you will find comfortable, versatile, feminine and timeless pieces.
“I try to design clothes that I would put it, is the filter that works for me”.
How did the idea of creating your own brand come from?
N.u.s.k was born from the desire to offer stylish and trendy fashion becoming aware of the ecological, ethical and sustainability. Fashion does not have to be at odds with these values, hence came the idea of creating N.u.s.k
Fortunately I have worked in companies such as Sita Murt and Hoss Intropia where not governed under the rules of the circuit of “fast fashion”. But after to take a time of rest, I felt the need to create a collection made consciously in each of the steps involved in the production of the garment. Search for materials, design, creation and production.
Where do you get inspired to create the collections?
Inspiration comes from curiosity about the world around us, from the urban to nature, the contemporary or the traditions. Exhibitions, rare books, films. These may be the source of some inspiration, I like to mix contrasting elements, a somewhat futuristic image with more traditional elements, or natural elements with a more digital aesthetics. These mixtures make then you have to work so that the garments have a refined and clean line.
What materials do you use and why?
The intention is to offer quality and timeless garments, to be true to the brand philosophy I use materials such as certified organic cotton and wool. Occasionally, some fabrics are dyed, in that case, the process is tested to ensure it is not harmful to the environment or health.
For details, such as skin and recycled denim materials are used. These materials are selected personally in the factory, thus ensuring that the process is right.
N.u.s.k commitment to local production and all garments are produced in Barcelona. The fabrics are from Italy and Spain. You can buy N.u.s.k in their on line shop, in Trendcy and in some boutiques in Barcelona and one in L´Escala. ALMA, Bcn Fashion Boutique: Roselló 271. OZZ Barcelona: Banys Vells, 10 bajos. Between the 12th of june until the 15th of September at La Mod pop up in Enric Serra, 14 (L’Escala city).