She loves jewelry. She always loved it. Just as she always felt special attraction for everything related to the world of fashion. Therefore, after gaining experience she decided to found a jewelry design company that would take a very personal style. So much so that bear her name: Miss Julie was born in 2010.
This is the story how Julie Sun created and shaped his dream of designing jewelry. The search for a strong identity in their designs is given from the start and these have not stopped growing. Miss Julie currently sells its creations in demanding markets such as Milan, Dubai, London, Saudi Arabia and Japan. Since recently she has been open to the world through Trendcy. It is a online designer boutique featuring most talented designers from all over the world, supporting ethical fashion.
Julie accepted talk by e mail between Barcelona and Hong Kong to tell me more about her company.
How do you decide to start your own jewelry brand?
My first touch with the fashion world was right after finishing studies in Toronto where I opened three lifestyle boutiques. This is when I started creating some jewelry items and selling them in my shops. After returning to Hong Kong and working for 4 years for a jewelry design company, I eventually started my own brand of jewelry called “Miss Julie”.
How do you describe Miss Julie?
Miss Julie is fun, gorgeous and adding real value to one’s personal style high-end, glamorous, chic jewelry. You can see the funny style of Miss Julie in the colors used and the original design of jewelry, which is a great protagonist of an outfit. Julie Sun designs what she wears, what she enjoy and what identifies her.
Where do you find inspiration for design the jewelry?
I find inspiration traveling, when I visit a museum or in a vintage market.
Which materials do you work with?
Varied. Shell pearls, glass pearls, handcrafted resin, Swarovski crystals.
In Miss Julie catalog there are elegant and fun options. I chose between two different necklaces styles. Which is your favourite?