Rowenta, identified with the slogan Beauty Smart, invited me to a masterclass to know the details about their unique line Rowenta For Elite. Carolina Capo, one of the experts in beauty, have been in charge of the presentation and along with other bloggers we learned several tricks to get the most out of each of the products.
The big news in Rowenta is the launch of the new iron Liss & Curl Elite coated with Keratin and Tourmaline. Keratin gives elasticity and strength to the hair to make it healthier and stronger. And the tourmaline, is a professional ceramic coating that emits negative ions naturally, prevents frizzy hair and giving it shine. And best of this product is that it can be used both to smooth or to make curls.
Something that is very fashionable are the tongs. And in Rowenta are specialists. You can find many since the multiaccessories kit contains 14 accessories to create different hair styles. And they have a ceramic coating so your hair will look very bright.
A great discovery has been the Air Brush Elite. Works with cold air, prevents frizz and comes with three accessories. The brush shape, 20mm brush narrow and concentrator. I was delighted.
And without doubt, one of my favorite is the professional dryer Infinit Pro Elite. Allows use of a narrow nozzle, where more concentrated heat and with which you can achieve better volume and a professional finish. My faithful partner with my short hair style.
In the masterclass we could see some demonstrations of different products. And I can assure you that the secret is in how to use them. Here are some tips. If you want to get curls you must use the dryer without a nozzle. It will give you more volume. But if what you want to straighten your hair, always use the mouthpiece down, grab a strand of hair and stretch it between two or three times. You will see the result in the immediate. And if what you want is to give more volume to your hair, you should give cold air to the root. The most important of all. Never use hair dryer without the grid.
Finally, I invite you to participate in the contest Rowenta and join the trend of the 60s Don´t miss the opportunity, you have time until 19/10.