A few days ago I had the possibility to meet a new concept of sustainable fashion: Modavanti.com. Here the interview to learn more about the company, beginning, mission and all.
What is Modavanti.com? Modavanti.com is the premier destination for sustainable fashion. Sustainable fashion is clothing and accessories that are ethically sourced and environmentally friendly. We believe that ethical and sustainable practices in the fashion industry are the next big wave to affect consumers directly. This transition to a more sustainable mindset has occurred in other lifestyle arenas such as home, beauty and food. Now it’s fashion’s turn, and we want to be leading that movement.
When Modavanti.com started and why? The idea for Modavanti.com was born out of our desire to make a social impact through business. The fashion industry in particular has been slow to change the way it operates. To give you one example, it takes 400 gallons of water to grow enough cotton to produce just one cotton t-shirt! We believe that by promoting designers who are producing clothes in a more socially conscious manner we can bring about real change within the fashion industry.
What is your mission? Our mission is to promote the sustainable fashion movement by building an active community around a curated and social shopping experience. We want to showcase and promote incredible designers who are producing with a sustainable mindset. For us, it’s about fashion first because let’s face it – the clothes have to look great!
What kind of brands and designers we can find in Modavanti.com? We have a great mix of designers at Modavanti.com. Our aim is to curate the best in sustainable fashion, ranging from big name brands like Edun to independent designers. Our focus is on a contemporary market and we want our customers to look good while feeling damn good about the clothes they wear!
Finally, you have the possibility to help Modavanti.com by contributing to their campaign on Indiegogo.