The professional makeup brand, NYX, was created in Los Angeles in 1999 by the Korean Toni Ko and in June 2014 was acquired by L’Oreal. After the arrival in Madrid in 2015, this year landed in Barcelona. Known as the first accessible professional makeup brand, NYX wants to establish itself as the number one among millennials -under 35 years, and the makeup junkies.
Its success lies in creating trends. It is considered as a brand that listens to the consumer. They propose and NYX put new products on the market very quickly.
The wide variety of products and colors is infinite. I’ve tried palette concealers, eyeliners and some variety of lipsticks. I love the game offering with the different colors, you just have to try. I’ll tell you more of my discoveries about this lovely brand.