The Arenales District presented the 2nd edition of “Arenales Tendency”. It is an event in which fashion meets with the best of decoration. More than 40 local at Arenales Street merged with designers to show creativity, design and fashion. Showcase that was transformed. Live music, performance and an atmosphere full of creativity.
Some of the designers and brands that participated were:Fabián Zitta, Marcelo Senra, Marcelo Giacobbe, Javier Saiach + Miuki Madeleire, Mila Kartei, Jéssica Kessel, Adrián Brown, Laurencio Adot y Thiago Pinheiro, Vanesa Krongold, Lena Martorello, Natacha Morales, Lucila Iotti, Florencia Tellado Millinery, Nous Etudions, Flâneur, Vevû, House of Matching Colours, Zaffora Bespoke, Victoria Morete, Mauro Pesoa, Carla Busularo, Jorge Fashion & Tailoring, Jitric Joyería Contemporánea, Fabián Kronenberg, Bestia, y Bolivia, among others.
Brands of decoration like the one of Federico Churba, Arredo, Casa Blanca, Compañía de Comercio, Crayon Marcos, Darlux, De Levie, El Ñudo, Elementos Argentinos, Estudio Gibrat, Kalpakian, La Europea, Landmark, L´Interdit, La Compañía, Maple, Missura, Mihran, MP Estudio, Galería de Arte Praxis, Rosen, Salazar Casa y Sofía Willemoës, etc.
Some proposals by designers:
In his latest spring-summer 2018 collection Zitta was inspired by the Spanish architect Santiago Calatrava and this one was ideal to combine with the latest technology of Agüero Lighting. The architectural design and the impeccable light, a perfect fusion.
Adrian Brown and his bourgeois women of the 70s were the ideal complement to the house of decoration of Agustina Cerato, the discreet charm of the bourgeoisie. On the other hand, the duo Laurencio Adot – Mihran, emphasized the value of the dress and the carpets, like a jewel. Through their designs they sought to revitalize the magic, the craftsmanship and the only thing making the dress and the carpet a unit.
The designs of Marcelo Giacobbe mixed with the best of Walmer and created an ultramodern space accompanied by electronic music. An exquisite combination of metal, glass and the romantic designs of Giacobbe.
If we think of contemporary jewelry and accessories, there were three brands to highlight:
Carla Busularo, together with her brand of contemporary jewelry, created for Home Collection a “Natural Refuge” in which her textile jewels created with natural fibers were mixed with the designs of Home Collection. A perfect combination, blend of design, dreams and natural fibers. In turn, another of the jewelry brands, Jitric, was inspired by the bird of the designer Eames to create his metamorphosis in The European. Design and more design. And finally, the brand of jewelry and accessories Flâneur made a perfect combination in Fábrica de Luz where both were the protagonists. Light as support and accessories as precious objects.
Finally, Lucila Iotti’s original shoes, Florencia Tellado’s hats, Mauro Peso’s wicker designs and the itinerant showcase by Nous Etudions, are some of those who stood out in Arenales Tendency 2017.
Photo: MK' Comunicación